August,2025 TR Insights

Telangana Automobile Industry till August

TR DATA AUG 2025.pdf

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Here is an expanded market report for Telangana’s vehicle market as of August 2025, highlighting both the leading performers and the "silent" brands that show potential for significant growth in each segment.

Two-Wheeler Segment

• Leaders: TVS, Honda, Bajaj, and Hero dominate, each with 14–19% market share.

• Steady performers: Yamaha (around 5.5–6.3%), Suzuki (about 6%), and Royal Enfield (about 5.5–6.2%) maintain solid positions.

• Silent contenders:

  • KTM: Though selling in smaller numbers (1,723 units YTD), KTM’s monthly consistency suggests strong brand equity among enthusiasts.

  • Benelli, BMW, Husqvarna, Jawa Yezdi BSA: Each has a niche following and shows regular sales, indicating potential for rapid scaling if market conditions turn favorable or strategies shift.

  • Piaggio and Keeway: With sales every month and niche appeal, especially in premium and scooter categories.
    

Three-Wheeler Segment

• Leaders: Bajaj (massive majority), Piaggio, Atul Auto, TVS.

• Silent contenders:

  • Atul Auto: Consistently nets sales (831 units YTD), often overlooked due to Bajaj dominance, yet holds a resilient niche that could expand with the right support or policy changes.

  • TVS: Modest figures so far, but their potential is visible given their strong reputation in other segments and stable tracking upward.

  • Smaller brands (such as those not explicitly listed): With ongoing urbanization and rideshare demand, other players could emerge if new features or price points attract small business customers.
    

Passenger Vehicles Segment (Battery)

• Leaders: Tata Motors and MG Motor (over half the market between them), Mahindra, BYD.TR-DATA-AUG-2025.pdf

• Silent contenders:

  • Hyundai and Kia: Selling consistently each month (Hyundai 508 units, Kia 217 units), both have a reputation for rapid innovation and could scale up quickly with new EV offerings.

  • BMW, Mercedes Benz, Citroen: While in the premium category with lower overall numbers, these brands show year-round presence, suggesting the potential for rapid growth as electric luxury market expands.

  • BYD: Emerging as a technological challenger and already close to 621 units, making it one to watch if adoption accelerates.
    

Agriculture Vehicles Segment

• Leaders: John Deere (5,312 units), Mahindra (3,584), Swaraj, Sonalika.TR-DATA-AUG-2025.pdf

• Silent contenders:

  • Eicher: More than 800 units so far, with steady upward movement month by month.

  • TAFE, Escorts, New Holland, Kubota: Each consistently logs monthly sales and operates in overlapping and specialized niches. A policy shift or new product launch could quickly make any of these a top performer.

  • Solis, Captain, Gromax Agri: With dozens to hundreds of units monthly and visible presence, these brands may rapidly rise if rural demand spikes or financing options improve.
    

Key Observations & Opportunities

• Silent brands are defined by quieter, consistent sales—regularly appearing in monthly numbers—even if not yet top-3.

• Many of these brands (like KTM, Atul Auto, BYD, Eicher, TAFE, and Husqvarna) are well-placed to benefit from consumer trends like electrification, premiumization, and rural mechanization if market sentiment shifts.

• Watch for rapid rise in their share if they introduce localized, innovative products or tap into changing consumer preferences and government policies.